Dental Alements

Harnessing the Power of Collaboration: Marketing Mastery feat. Dave Kaminski

This discussion highlights the benefits of collaboration, particularly how linking with industry counterparts can enhance your website's authority on Google. Dave offers practical SEO tips, such as strategically using H1 and H2 tags to create content that ranks well. He also discusses the use of AI tools like Jasper for generating high-quality content. Additionally, Dave provides tricks for improving local search presence through geotagged photos and driving directions, and emphasizes the importance of targeting high-intent transactional keywords like "emergency dentist near me."
Key Takeaways:
Quality content and relevant backlinks are crucial for modern SEO success.
Collaboration with industry peers can significantly boost your Google rankings.
Incorporating 'people ask' questions into your website content can improve your authority and relevance.
Regular updates and geotagging photos enhance your local search presence.
Utilizing AI tools judiciously can streamline content creation and maintain its human touch.
Resources Mentioned: www.rootuon.com
 
 

Are You Ready? How to Build a Legacy to Die For feat. Dr. Kimberly Harms

Dr. Kimberly Harms, the brilliant mind behind "Are You Ready? How to Build a Legacy to Die For" explores the art of living, loving, and preparing for life's final chapter.
Dr. Harms shares her personal story of love and sudden loss, guiding us through the meaningful quest of living while building a legacy for those we leave behind.
Ponder the nature of death, asking: “Is death a grim or gentle reaper?” Through fascinating research on near-death experiences and life beyond, Dr. Harms embraces a spectrum of beliefs and perspectives.
Learn ways to equip yourself with crucial tools to ensure your loved ones are emotionally prepared. From drafting wills and health care directives to writing heartfelt legacy and reconciliation letters, this episode serves as your guide to emotional life insurance.
What’s your legacy? 
 

Tax Reduction Strategies: Optimizing Finances for Healthcare Businesses feat. Alexis Gallati

A discussion about essential tax reduction strategies for healthcare businesses. Alexis emphasizes the importance of proactive tax planning, advising listeners to plan ahead to significantly reduce tax obligations. She also stresses the need to set up your business structure correctly from the start, whether it's an LLC, S-Corp, or sole proprietorship, to optimize tax advantages and build a solid foundation for future wealth.
Listeners will learn about the potential to write off professional expenses, such as continuing education and associated travel, transforming necessary expenditures into savvy tax deductions. Alexis underscores the importance of keeping meticulous records, highlighting that organized receipts for all business-related expenses can make a significant difference at tax time.
The discussion also covers the power of retirement accounts as tools for reducing taxable income while securing financial futures. Additionally, Alexis touches on real estate investment tactics, illustrating how they can play a crucial role in a strategic tax plan by offering another avenue for wealth accumulation and tax efficiency.
Resources and show Transcript: www.rootuon.com
 

This is Why Dental Offices Need to Answer Their Calls feat. The Gary Bird

Does your practice have a "black hole"? 
This black hole can occur when front desk staff are unable to effectively manage phone calls due to other pressing duties or a lack of proper training. Consequently, potential new patients are lost, impacting the growth of the dental practice. It underscores the importance of efficient phone answering and lead conversion practices in the success of a dental office.
Answering the call:
The dental industry has an abundance of potential new patients. However, the challenge lies in effectively answering phones, converting leads, and scheduling appointments promptly. This "black hole" can hinder a dental practice's growth without the owner even realizing it. Closing that gap becomes our priority.
Dental offices can benefit from effective coaching, closing the communication gaps, and improving front desk performance. This ultimately leads to increased growth and patient satisfaction.
Dental insurance is a joke:
It's time we acknowledge that dental insurance, as it stands today, is not real insurance. It's an absolute joke. The sales process begins by asking patients about their insurance, thereby training them to think that insurance is the important factor. We make assumptions about their financial capabilities and willingness to pay out of pocket. But, let's be real, we're talking about a patient's health, not a car or a house.
We shouldn't be selling them out of dentistry. We need to have honest conversations with our patients and explain the reality of dental insurance. Dental coverage is tough on patients - but it doesn't have to be the deciding factor in their dental care.
Treatment Presentation:
One of the biggest hindrances people face in dental care revolves around treatment presentation and financing. As a result, treatments are suggested piecemeal instead of what's truly best for the patient or beneficial for the office. It's a lose-lose situation and the crux of the problem often goes unnoticed.
As dental care professionals, we need to improve our approach to treatment presentation and financing. Once we achieve this, we'll see a significant increase in revenue per patient, and more importantly, better patient health outcomes.
@TheGaryBird
 
 

Masters in Health Science - Jasmine’s Journey

In this episode, we dive into the captivating journey of Jasmine Hodgert as she pursues her master's degree in health studies and passionately advocates for healthcare.
Jasmine shares her personal story, unveiling the motivations behind her fascination with advocacy and its deep connection to the world of healthcare. Her dedication to expanding her knowledge and expertise in the field shines through as she expresses her excitement about pursuing a master's degree in health studies.
She finds immense intrigue and fulfillment in advocating for others, particularly those who may have never received proper dental care.  Concerned for caregivers who may lack the necessary knowledge or resources to provide adequate dental care, Jasmine voices her hope for change in this area. She emphasizes the urgent need for improved education and support for caregivers, ensuring that proper oral care reaches those who need it most.
We hope you enjoy this bonus episode! 
 

Opportunities Outside of the Op feat. Cindy Rogers, RDH

Jasmine Hodgert, RDH takes the host seat and leads a riveting conversation with our regular host, Cindy Rogers.
Career Diversification in Dental Hygiene: Ever wondered what other careers are possible outside of clinical hygiene? Cindy provides insights into the myriad of opportunities available in the field of dental hygiene.
Volunteering with ADHA: Cindy shares her experience volunteering as an officer for the American Dental Hygienists' Association (ADHA). She discusses the importance of giving back to the community and how it has enriched her career.
Journey into Dentistry: From the legal field to dentistry, Cindy narrates her unique career path. She talks about the challenges she faced, the lessons she learned, and what inspires her today.
Cindy's Legal Field Experience: Cindy talks about her time in the legal field, discussing the skills she acquired and how they have been beneficial in her current role.
Stay tuned for part 2 of this conversation in Episode 76, where the tables will turn, and Cindy will interview Jasmine about her journey into and out of the operatory.
Whether you're a dental hygiene student, a seasoned clinician, or just curious about the dental field, this episode is packed with insights and experiences that will inspire and inform you. Don't miss it!
Remember to subscribe to the Dental Alements Podcast for more incredible dental conversations. See you in the next episode!
For the best toy chest treasures, supplies for your clinic, and much more...check out www.smilemakers.com 
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The School of Hard Knocks Lessons feat. Dr. Jill Wade

Dr. Jill Wade has been practicing dentistry for over 25 years. As a woman, she feels empowered by the profession and has learned many lessons along the way that she is excited to share with you. Tune in to hear about her adventures in entrepreneurship and all the School of Hard Knocks lessons she's picked up in her career. Come on this journey with us and let's get inspired together!
 
 
 
 

Pressing Financial Concerns

In this enlightening episode, we explore some of the most pressing financial concerns that many of us face. If you're worried about retirement, unsure if you're on the right financial trajectory, or struggling to align with your investments, this episode is for you.
We delve into the fear that many people have when it comes to looking at their money and addressing their financial reality. It's a common concern, but one that can be overcome with the right perspective and guidance.
Our guest for this episode, Eunicia Peret, offers a fresh perspective on personal finance. She believes in an outside-of-the-box approach to wealth management. Her unique methodology involves examining the bigger picture before delving into the specifics of one's financial situation.
Eunicia's approach promises not only to help you understand and improve your financial health but also to enhance your business relationships. Understanding your financial situation and being comfortable with it can lead to more confident interactions and negotiations in the business world.
In addition, her methods can also positively impact your personal relationships. By gaining control over your financial life, you can reduce stress and tension related to money matters in your personal relationships.
So, if you're ready to step out of your financial comfort zone and explore new ways of thinking about wealth, this episode is a must-listen. Tune in and discover how thinking outside the box could be the key to achieving financial peace of mind.
Eunicia Peret is an accomplished wealth strategist and business owner with over 15 years of experience in the financial services industry.   Eunicia honed her expertise by delivering significant financial improvements to the bottom line of Fortune 500 companies and renowned global brands across multiple industries. 
  

Strategies to Improve Online Presence

Learn the key areas that dental practices must focus on to rank in the top 5% of Google search results, which attract 95% of the free traffic. 
 
While there may be nostalgia for the old days of phonebooks and landline phones, the reality is that technology has revolutionized how we seek healthcare.
 
As we move forward, understanding and mastering the modern dental buyer's journey is essential for success in 2023 and beyond.
 
In this digital age, it's not just about having a good bedside manner in person, but also about extending that approachability and relatability online.
 
Join us for this insightful discussion with Naren Arulrajah, an expert consultant in dental marketing, and learn how to build better connections with your future patients.
 
Topics in this episode (#72) include:
The Modern Dental Buyer's Journey
The Power of Google
Nostalgia and the Future
The Power of Videos
Answering Queries
Relatability is Key
Show Your Personal Side
Overcoming Age Barriers
and more!
During this episode, listeners will have the opportunity to gain insights on dental practice marketing from Naren Arulrajah, an expert consultant in dental marketing and CEO of Ekwa Marketing. With over 16 years of experience, Naren Arulrajah has established himself as a pioneer in digital marketing for dentists. And he will draw from his vast expertise to share practical marketing strategies for dental practices.
Naren offers a FREE SEO Audit and a 12-month plan to improve dental practice owners' online presence. Book your FREE SEO Audit here: https://www.dentalmarketingsociety.com/msm/
 Contact Naren:
Email: team@dentalmakreitngsociety.info
Book a Meeting: https://www.dentalmarketingsociety.com/msm/
Learn more about Dental Marketing Society: https://www.dentalmarketingsociety.com/
Learn more about Ekwa Marketing: https://www.ekwa.com/
 
Connect with the Dental Alements Podcast Team @  rootUon.com
Use code DAP20 to receive 20% off any order from SmileMakers