Converting Leads Into Loyal Patients feat. The Gary Bird

Does your practice have a "black hole"? 

This black hole can occur when front desk staff are unable to effectively manage phone calls due to other pressing duties or a lack of proper training. Consequently, potential new patients are lost, impacting the growth of the dental practice. It underscores the importance of efficient phone answering and lead conversion practices in the success of a dental office.

Answering the call:

The dental industry has an abundance of potential new patients. However, the challenge lies in effectively answering phones, converting leads, and scheduling appointments promptly. This "black hole" can hinder a dental practice's growth without the owner even realizing it. Closing that gap becomes our priority.

Dental offices can benefit from effective coaching, closing the communication gaps, and improving front desk performance. This ultimately leads to increased growth and patient satisfaction.

Dental insurance is a joke:

It's time we acknowledge that dental insurance, as it stands today, is not real insurance. It's an absolute joke. The sales process begins by asking patients about their insurance, thereby training them to think that insurance is the important factor. We make assumptions about their financial capabilities and willingness to pay out of pocket. But, let's be real, we're talking about a patient's health, not a car or a house.

We shouldn't be selling them out of dentistry. We need to have honest conversations with our patients and explain the reality of dental insurance. Dental coverage is tough on patients - but it doesn't have to be the deciding factor in their dental care.

Treatment Presentation:

One of the biggest hindrances people face in dental care revolves around treatment presentation and financing. As a result, treatments are suggested piecemeal instead of what's truly best for the patient or beneficial for the office. It's a lose-lose situation and the crux of the problem often goes unnoticed.

As dental care professionals, we need to improve our approach to treatment presentation and financing. Once we achieve this, we'll see a significant increase in revenue per patient, and more importantly, better patient health outcomes.

@TheGaryBird